With the expected arrival of Matt Kenseth at Joe Gibbs Racing, it should come to nobody’s surprise that sponsorship is the reasoning.
Many believe that the Home Depot is not happy with Joey Logano. That is partially correct. They are very unhappy with his performance. He has never been a threat to win a championship and until this season has really not done well at all. With that said they don’t dislike him because of his attitude or his PR work he’s done for the organization.
The Home Depot is losing out against their competition against Lowe’s. Jimmie Johnson has represented Lowe’s very well winning multiple races per season and winning 5 consecutive championships in 5 of the last 6 seasons. Winning races earns more coverage and more exporsure, and Johnson’s relationship with Lowe’s proves that.
A viable option would be for Joey to get Dollar General to sponsor him fulltime in the Cup Series or find another ride, but Logano more than likely won’t be happy with a fulltime Nationwide Series ride after the dominating season he has had because that alone says he should be in the Cup Series.