NASCAR is considering Europe. NASCAR is looking into the idea of racing across the Atlantic as it looks to grow interest in stock car racing overseas.
This story was first reported by Christian Sylt of Autoweek. George Silberman, NASCAR’s vice president of regional and touring series, says interest of racing over seas is to build up interest in Europe as the sport continues to grow.
“NASCAR would consider future exhibition race opportunities in Europe as part of a broader strategy of promoting stock-car racing in a region and supporting existing efforts like our Euro Racecar NASCAR Touring Series, which is about to embark on its second season.”
NASCAR’s involvement in Euro Racing explains NASCAR’s interest of racing in Europe. Euro Racing was created in 2009. Euro Racing has been influenced by NASCAR and it’s stock cars. Cars include a V8 engine and are built by Chevrolet, Dodge and Ford. NASCAR became involved in Euro Racing last year and was designated one of the sanctioning body’s official touring series.
Silberman has not specified the number of races NASCAR could consider or where in Europe the races would take place. NASCAR most likely would not make an official announcement about the sport’s interest in Europe until those details are decided.
NASCAR did make a trip to Europe in 1955, orginized by Bill France Sr., NASCAR’s co-founder. Stock cars were sent over to Europe and were called “White Ghosts”. The purpose was to spike interest in the sport, very similar to the idea of NASCAR’s possible return to Europe.
Nothing has been officially announced to this point but the possibility of NASCAR’s Sprint Cup series drivers going global is a realistic possibility. NASCAR’s Nationwide series has been racing in Canada for seven years and races have been successful with strong attendance. This could be great motivator as NASCAR consider’s the possibility of racing in Europe.
This would be the first time for many new fans to see NASCAR over seas. More races for fans to watch would only excite the NASCAR community.