Typically sponsorship in all aspects means that a company and/or organization pays to have their brand exposed in commercials, on banners, and in NASCAR…on the hood of a carbon fiber piece of sheet metal (at least with the new Gen-6 car).
PETA (People for the Ethical Treatment of Animals), an animal right group, is seeking to get into NASCAR and to do so in a big way. By having their brand on the car driven by NASCAR’s most popular driver, Dale Earnhardt Jr.
Earnhardt does not have a sponsor signed for several races on the 2013 schedule, and PETA has taken note of the missing sponsorship and written Earnhardt about those races.
“PETA knows that Dale cares about animals, and we’d love to have his help in fighting the animal-overpopulation crisis in North Carolina and across the U.S.,” PETA President Ingrid Newkirk said in a released statement. “A spay-and-neuter message on No. 88 could inspire millions of NASCAR fans to take the simple but lifesaving step of ‘fixing’ their dogs and cats.”
Sponsorship however is the least of worries for Earnhardt and Hendrick Motorsports. Hendrick has been quoted multiple times as saying he would rather pay to put his own company on the car for Earnhardt then to rip current sponsors off or to cause friction between competing sponsors vying for the limited space available on Earnhardt’s car. The number one hold up on finding sponsorship isn’t exposure, but rather that Rick Hendrick is awaiting the right deal from the right company.