Nov 18, 2012; Homestead, FL, USA; NASCAR Sprint Cup Series driver Jeff Gordon celebrates after winning the Ford EcoBoost 400 at Homestead Miami Speedway. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

Dupont Gets New Ownership

Jeff Gordon will no longer pilot the Dupont Chevrolet, instead, he will drive the Axalta Chevrolet.

Monday, the Carlyle Group, one of the world’s largest and most successful investment firms with businesses including Hertz Rental Car, Allison Transmission and Dunkin’ Donuts, announced today that it has purchased DuPont’s paint business.

Although Dupont has come under new ownership, the company will not be restructured and will remain committed to Hendrick Motorsports and Jeff Gordon.

John McCool, president of Axalta Coating Systems, said in a press release, “While these are big changes for us, our commitment to the No. 24 team, Jeff Gordon and NASCAR remains the same.”

During the first part of the season, specific paint brands will be in place of the famous Dupont sponsor. Brands include Standox, Spies Hecker, Imron, and CromaxPro. Later on into the season, the Axalta Coating Systems name will start to appear on the car.

“Our Performance Coatings business started the sponsorship of Jeff Gordon more than 20 years ago, and Axalta Coating Systems will continue the longest current sponsor-driver-team relationship in NASCAR in 2013,” added McCool.

“We may have a new name on the No. 24 Chevrolet SS in 2013, but it’s the same core group that I’ve enjoyed working with for more than 20 years,” stated Gordon. “We’ve had success together on and off the track.”

The first primary sponsored raced for Axalta Coating Systems will be at Texas Motor Speedway in April. The Axalta Coating Systems, formally Dupont, will be Gordon’s primary sponsor 14 times in 2013, similar to last season.

The paint scheme with the Axalta Coating Systems as primary sponsor has not been revealed yet and, with new ownership, may not come till the season is already underway in three weeks.

Tags: Dupont Jeff Gordon NASCAR

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