Hulman-George Family Gets 115 Page Report on Improving IndyCar

At the conclusion of the 2012 IndyCar season, the Hulman-George family hired the Boston Consulting Group to look into the sanctioning body and how they could improve it both on and off the track. Last week the released their report to the family in a 115 page document.

Sep 2, 2012; Baltimore, MD, USA; IndyCar driver Oriol Serva (22) leads a group of cars during the Baltimore Grand Prix on the Streets of Baltimore. Mandatory Credit: Mitch Stringer-USA TODAY Sports

In the report, were many suggestions in its 115 pages of content, including:

  • Splitting the season into two seasons: A 15-race United States series from April until August and an international series during the off-season. The IndyCar championship would be determined during the US season in a three race playoff. The schedule proposed by the BCG includes several locations that are not on the IndyCar Schedule. The regular season schedule proposed is: Houston, Phoenix, Indy 500, Miami, Atlanta, Boston, Chicago, Pocono, Toronto, Seattle, Sonoma, and Fontona. The three playoff races would be: Texas, Long Beach and a season finale at the Indianapolis road course circuit.
  • Find one television partner and pursue a deal with ABC/ESPN and get as many races as they can on ABC.
  • Reduce the Leaders’ Circle subdiy payments to teams and put the funds into a weekly purse that will be based on performance.  With a $1.1 million subsidy in place, winners only earn $35 thousand.
  • Use the Indianapolis Motor Speedway more often. In 2012, the track was used 132 days and only twenty-one of those days were reported as “major” revenue generating calendar events. The addition of a road course race at Indy could produce a $4.3 million profit for the track.
  • Reset the ticket prices using tiers.

The consulting firm said that IndyCar “is the best pure racing motorsports league in the US, but the series suffers from lack of awareness.” IndyCar hopes the firm will help clean up it’s nasty historic image and get the series on the right track. Politics again dampened the series image after the firing of Randy Bernard a fan and team favorite.

Topics: Boston Consulting Group, Hulman-George Family, IndyCar

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