FOX Broadcasting Corporation’s worst kept secret has been publicly acknowledge by the company today. They will re-brand their SPEED channel as FOX Sports 1.
It will no longer be a channel devoted to cars and motorsports. FOX Sports 1 will be a nationwide, multi-sports network. It will officially launch later this year on August 17th.
One the network’s first day you can catch coverage of NASCAR (Camping World Truck Series) and the Ultimate Fighting Championship.
“Our ‘secret,’ admittedly a very poorly kept one, is now revealed,” said Co-president and COO Eric Shanks. “Fans are ready for an alternative to the establishment, and our goal for FS1 is to provide the best in-game experience possible, complemented by informative news, entertaining studio shows and provocative original programming.”
However, NASCAR fans should get ready for a change. Come 2015, some Sprint Cup Series races could be broadcast on the network. FOX has been broadcasting Sprint Cup races on cable, via your local FOX station.
FOX is looking to be the alternative and rival to ESPN, which they describe as the establishment. FOX previous and still runs the FOX Sports Net, but it had a rough start and has branched into regional FOX Sports stations. They also previously broadcasted the Nationwide Series on their FX network.