Feb 15, 2014; Daytona Beach, FL, USA; The field makes it away across the start/finish line to start the Sprint Unlimited at Daytona International Speedway. Mandatory Credit: Andrew Weber-USA TODAY Sports

Fans Spoke and Fox Listened

The sound of displeasure was clear when FoxSports1 took over NASCAR coverage from the now late Speed Channel mid-season in 2013 but it didn’t take long for fans to warm up to the idea of their beloved race coverage dispersed among the basketball and football coverage.

Then came the 2014 Sprint Unlimited.

Social media exploded with displeasure over Fox’s new race ticker that the company debuted for the 2014 season. The “ticker,” which tells views the position of the drivers on track, usually scrolls across the top of the screen. Fox, however, put theirs on the right side of the screen. The “Fox Box” as it came to be called, ran through the drivers and their positions six at a time.

Fans tweeted that the new Fox Box was hard to read and that it took away their view of the race on the screen. All across social media, you could read the dislike for this new feature. Fox kept the Fox Box in place for the Budweiser Duel races on Thursday and the fan reaction was much the same.

Get rid of it.

Come Friday’s Camping World Truck Series Race, Fox listened.

Moving the Fox Box to the top of the screen where it had originally been, it scrolled through the drivers positions on track. Still needing a little bit of tweaking and improvements, fans seemed generally pleased with the new ticker and Fox proved that it does indeed listen to its fans and viewers.

So, on behalf of NASCAR fans everywhere, I just want to say “Thank You” to the graphics department at Fox for listening.


Tags: FOX Sports 1

comments powered by Disqus