“If you ain’t first you’re last.” At least that is the view of NASCAR driver Ricky Bobby who is played by Will Ferrell in the movie Talladega Nights: The Ballad of Ricky Bobby. However when it comes to a newly opened themed restaurant in Texas, Sony Pictures doesn’t seem to care whether the establishment is first or last or anywhere in-between. In fact, if Sony gets their way the place will soon be closed for good.
Last week Sony filed a trademark lawsuit against “Ricky Bobby Sports Saloon & Restaurant.” This sports themed restaurant heavily (and that might be an understatement) plays on the popularity of the Sony movie. They even go as far as calling their wait staff “Smokin’ Hotties.”
When it comes to the lawsuit there are a couple of things at play. The first being that SONY believes they have the trademark rights to the name Ricky Bobby. Obviously if that turns out to be the case, this restaurant is going to be in some trouble. The other motivating force behind the lawsuit is that Sony feels the restaurant is misleading people in regards to the source of the origin of the restaurant. In a recent article on THR, Eriq Gardner laid out some of Sony’s points:
- The restaurant features a full-size replica car that is “nearly identical to the Chevrolet Monte Carlo race car driven by the Ricky Bobby character in the Picture as his “Me” comeback car.”
- Inside the establishment there’s a picture with the phrase “If you ain’t first…,” which Sony says is a direct reference to its Ricky Bobby character’s lifelong mantra “If you ain’t first, you’re last.”
- The drink items include “Talladega Punch” and “Comin’ at Ya Like a Spider Monkey,” which is a character’s line in the movie.
Sony was not made aware of anything related to the restaurant prior to its opening. It’s clear that Sony seems to be feeling a big slighted in this situation seeing as how they are reportedly going after an injunction, the restaurant’s profits, forfeiture of web domain names and unspecified punitive and exemplary damages, per reports. For the sake of the restaurant and the owner I do hope that business has been successful because it looks like this is going to cost them a pretty penny.
Sweet lord, little baby Jesus!