Under Armour might be one of the most recognizable brands in the world of sports. Whether it’s professional sports or your hometowns local softball league; Under Armour apparel is seen on the regular. Earlier this week NASCAR and Under Armour reached a deal that will allow the brand to branch out into the world of Motorsports.
According to a recent article on bizjournals.com, Under Armour is teaming up with Hendrick Motorsports and Michael Waltrip Racing. As a result of this deal Under Armour will now be the official apparel for not only the pit crews, but for all of the employees of the two organizations. The article does make it a point to stress that Under Armour doesn’t produce fire suits. With that in mind one would have to imagine that the suits will simply include the Under Armour logo on them in some capacity.
As exciting as this deal might be, it should be noted that the deal doesn’t include any of the Hendrick’s drivers. The company will have the rights to use the numbers and likeness of Dale Earnhardt Jr, Jeff Gordon, Jimmie Johnson and Kasey Kahne as they see fit on their products or advertisements. However, don’t expect to see any of the drivers rocking special Under Armour paint schemes anytime soon.
One of the interesting things moving forward will be whether or not Under Armour does decide to create some NASCAR merchandise. The company currently sells workout shirts that bear the likeness of DC Superhero logos such as Batman and Superman. It’s plausible to think that they could create a similar product that bears the number and primary sponsor or team name of one of the drivers.
Prior to the Under Armour deal, Micahael Waltrip Racing was purchasing all of their apparel from the Oakley company. Hendrick’s had a deal in place with Adidas before they struck a test deal with Under Armour last year. Last years deal was a trial run that both sides seemed to have been happy with since it has turned into a multi-year contract.
Be on the lookout for the new apparel when the Sprint Cup Series heads to Texas this weekend for the Duck Commander 500.