Subway, one of the most powerful fast food chains in the USA which is already investing a great amount of money in sponsoring athletes inside but also outside the NASCAR world, will probably become an important sponsor in Formula 1. This is the decision that the company has made in order to expand their sights even to Europe, where Subway has a limited influence only in the UK and Ireland. The chief executive of the society which administers Subway’s motorsport sponsorship Zak Brown said recently that “They are all about the consumer, they are massive media buyers so they would look at a sport and see if it stacks up from a media point of view and Formula One does.”
The American sandwich chain is planning to spend something around 20 million dollars per year on this project, which is definitely a big sum of money, and this may have a negative effect on the NASCAR side of the situation: Subway has been one of the primary sponsors in the Sprint Cup Series for years and it is already well-known all over America, so the company might take the decision of reducing their funding there (until now, it has sponsored the 2013 Phoenix spring race and it is the primary sponsor in most of the races of Carl Edwards and his team) or even of canceling it to focus just on Formula 1 in order to expand their sales on the other side of the pond.
If this situation happens, it will be disastrous for Edwards who will find himself in search of a new powerful and rich sponsor to replace Subway. Furthermore, we have to consider another factor, that is that his contract with Roush- Fenway Racing is going to expire at the end of this season: the coexisting of the two situations could make Jack Roush and the bosses of the team take the drastic resolution of not giving Edwards a seat any more for 2015. But these are only mere suppositions we are making and we have no proof of what is going to happen yet, we will have to wait to know.