NASCAR: Ranking Drivers By Their Overall Net Worth

No. 1 – Dale Earnhardt Jr.

You knew where this journey was going to take us didn’t you?

When it comes to NASCAR there are plenty of names worth mentioning but no name shines brighter than that of Dale Earnhardt Jr. and everything that comes with the name. The Earnhardt name will live in NASCAR history forever and Dale Jr. will most likely join that history as the wealthiest driver ever in the sport.

Earnhardt Jr. is a 12-time Most Popular Driver that is reportedly worth just north of $300 million.

That’s more than $100 million gap between him and the next closest driver (Jeff Gordon). Sure, drivers like Gordon and Danica Patrick and Jimmie Johnson have appeal when it comes to marketability. However, Earnhardt Jr. seems to be the market.

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Love him or hate him but the man is simply popular and that popularity sells like crazy.