NASCAR #ThrowbackThursday: Sprint Unlimited at Daytona

Feb 14, 2015; Daytona Beach, FL, USA; NASCAR Sprint Cup Series drivers Matt Kenseth (20) and Carl Edwards (19) lead a restart during the Sprint Unlimited at Daytona International Speedway. Mandatory Credit: Peter Casey-USA TODAY Sports
Feb 14, 2015; Daytona Beach, FL, USA; NASCAR Sprint Cup Series drivers Matt Kenseth (20) and Carl Edwards (19) lead a restart during the Sprint Unlimited at Daytona International Speedway. Mandatory Credit: Peter Casey-USA TODAY Sports /
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Martin Feigen, BTF Staff Writer – 2004 Budweiser Shootout

All the hype of the first season with the new title sponsor. The Duels that first year held on that Thursday were the first NEXTEL sponsored races.

It (the switch to NEXTEL) brought a tremendous around of attention to NASCAR. The move away from tobacco was massive in the mainstream media. The arguments on whether it was good or bad or extremely passionate on both sides.

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