NASCAR: The 20 Biggest Questions Heading Into The 2017 Season

What Will Monster Do For NASCAR?

There is a new sponsor in town for the 2017 NASCAR season and that sponsor is Monster Energy. Monster comes in as the replacement for Sprint and the result is the Monster Energy NASCAR Cup Series.

The name will take some getting used to but if all goes as planned, the partnership between Monster and NASCAR should be mutually beneficial.

It’s no secret that NASCAR has both a ratings and an attendance issue. It’s also no secret that NASCAR has a difficult time attracting younger fans in that coveted 18-34 demographic. The addition of Monster and the plans that will be put into motion as a result of the deal are supposed to help change all of that.

The only question is whether this will actually happen or if this is just NASCAR looking at things with great optimism. For me, my money is that things will continue their current path before they start getting better anytime in the near future. Rome wasn’t built in a day and NASCAR cannot be fixed overnight, it’s just the way that it is.