NASCAR race given bizarre name for 2021 season

NASCAR is set to see one of the most bizarre race names it has ever seen to open up the 2021 Xfinity Series season at Daytona International Speedway.

As a result of title sponsorship deals, NASCAR races don’t always have names that make a ton of sense in the context of a motorsports competition. And over the years, the sport has seen some strange ones.

They include (but are certainly not limited to) the Heluva Good! Sour Cream Dips at The Glen, the Crown Royal Presents the [Your Hero’s Name Here] 400 at the Brickyard powered by BigMachineRecords.com and the Spongebob Squarepants 400.

You get the idea.

But the 2021 Xfinity Series season is slated to see what is arguably the strangest one yet, and it is set to open up the season with it.

The season is scheduled to get underway at Daytona International Speedway on Saturday, February 13 with the Beef. It’s What’s for Dinner. 300

In case the punctuation confused anybody, here is the race name, on one line:

More from Xfinity Series

“Beef. It’s What’s for Dinner. 300”

Why? “Beef. It’s What’s for Dinner.” is an advertising slogan and campaign aimed at the promotion of the benefits of incorporating beef into a healthy diet. It is funded by the Beef Checkoff Program with the creative guidance of VMLY&R.

The title sponsorship of Beef. It’s What’s for Dinner. for the Daytona 300 race that last year was known as the NASCAR Racing Experience 300 expands a preexisting partnership between beef producers and Daytona International Speedway.

Last year, the four-turn, 2.5-mile (4.023-kilometer) high-banked oval in Daytona Beach, Florida produced “Race Day Recipes” on digital channels. Track president Chip Wile demonstrated his beef grilling expertise to showcase the NASCAR experience.

Here is what Marty Smith, a rancher from Ocala, Florida and president of NCBA, a contractor to the Beef Checkoff, had to say about this title sponsorship deal.

"“We’re excited to sponsor the Beef. It’s What’s For Dinner. 300, and provide a showcase for America’s hard-working farmers and ranchers,” said Marty Smith, a rancher from Ocala, Florida and president of NCBA, a contractor to the Beef Checkoff. “This is one of the nation’s premiere sporting events and it’s the perfect opportunity to help us promote the nutritional benefits of great tasting beef to millions of consumers in the U.S. and around the globe.”"

Here is what Wile had to add.

"“We are so excited to grow our relationship with beef farmers and ranchers with the Beef. It’s What’s For Dinner. 300. We’ve had a great time this year showcasing many ways for families to enjoy beef, and this incredible race will help us get the word out to even more millions of consumers. The NASCAR Xfinity Series at the World Center of Racing has been a long-time tradition for 40 years and we’re happy to showcase the Beef. It’s What’s For Dinner. 300.”"

We can’t wait to see the winner’s trophy.

Next. Top 10 NASCAR drivers of all-time. dark

The Beef. It’s What’s for Dinner. 300 is set to be broadcast live from Daytona International Speedway on Fox Sports 1 beginning at 5:00 p.m. ET on Saturday, February 13, exactly one month from today, to open up the 2021 Xfinity Series season.

Home/Xfinity Series