Kevin Harvick spoke to Beyond the Flag about Comcast’s Xfinity Rewards program and how joining can allow NASCAR fans to gain some unique insight.
As Kevin Harvick is two races into the four-round, 10-race 2021 NASCAR Cup Series playoffs in pursuit of his second championship, he is also working with Comcast to promote their Xfinity Rewards program.
Comcast’s Xfinity Rewards program allows customers to unlock access to unforgettable entertainment experiences, including NASCAR races and perks, and there are other opportunities to win exclusive trips to watch The Tonight Show Starring Jimmy Fallon and tickets to NFL games.
The program is completely free to sign up for all Xfinity customers. Rewards range from once-in-a-lifetime experiences & $1 movie nights to Xfinity Mobile discounts, and they include a few NASCAR perks as well, including access to NASCAR Scanner, which allows them to listen to the radio in-car from their favorite drivers, for the remainder of the season.
“I think the biggest thing for fans to understand is that any Xfinity customer can join the Xfinity rewards members program and unlock it and be able to listen to the scanners and all the different things that are going on during the race and kind of get an inside view of what we do from the team side of things and kind of focus in on the different drivers,” Harvick told Beyond the Flag.
NASCAR is also included when it comes to some of the bigger rewards up for grabs.
“There are two sweepstakes that are also going live in mid-September for the rewards members,” Harvick continued. “[One] at the Xfinity 500 at Martinsville, and [one at the] NASCAR championship weekend in Phoenix. So they can go to Xfinity.com/rewards and learn more about it.”
The driver of the #4 Stewart-Haas Racing Ford believes that this program can have some appeal for non-fans as far as bringing them into the sport as well.
“The biggest thing that I tell people all the time is that this insight, a lot of people don’t really realize that they can do these types of things. They look at it as a stick and ball type of situation, to where they watch the game and don’t really know the insight,” he explained. “All of our stuff is open to the public, and I think that’s the cool thing about Xfinity being such an integral part of our sport.
“It really opens the boundaries of things that you didn’t really know about to be able to listen in and watch, and the in-car videos and radios and all the communication that goes with everything that we do, lap after lap after lap. There’s data and different things that go along with that.”
Harvick plans to continue promoting this program throughout the postseason.
“I think for me, it’s really doing things like this,” he said. “Being able to let everybody know that already has Xfinity is being able to let them know that they can unlock this program and be able to do the things that come with the rewards program just by signing up.
“It’s a cool program, and there’s really no better way to watch a race than to kind to have some insight into what’s happening inside the car and on the pit box and all the different things that come with that. It’s a fun way to watch a race and be able to get some insight into what’s going on.”