NASCAR veteran embraces new partnership amid busiest season yet

Ryan Ellis, Alpha Prime Racing, NASCAR (Photo by Meg Oliphant/Getty Images)
Ryan Ellis, Alpha Prime Racing, NASCAR (Photo by Meg Oliphant/Getty Images) /

Ryan Ellis has a new partnership with ShineWater for the 2023 NASCAR Xfinity Series season, in which he is set to compete in a career-high number of races.

Ryan Ellis has been competing across NASCAR‘s three national series for more than a decade, but the 2023 season is set to be his busiest yet.

The 33-year-old Torrence, California native has competed in the first three races of the Xfinity Series season with Alpha Prime Racing, the team he joined last year, and is set to compete in 22 more, making this his biggest NASCAR deal yet.

This past Saturday at Las Vegas Motor Speedway, he debuted a newly branded No. 43 Chevrolet, thanks to support from primary sponsor ShineWater.

ShineWater is a brand he uses both personally and professionally, as it is the only ready-to-drink beverage on the market that provides 100% of your daily dose of Vitamin D.

Ryan Ellis has long turned to the brand to keep his immune system strong while chasing after his daughter — and to keep him fueled for NASCAR season.

“I came across ShineWater at my local Food Lion and was interested in trying it out when I saw that it provides 100% of your daily dose of Vitamin D, as I’ve always been a huge believer in Vitamin D supplements for mental and physical health,” Ellis told Beyond the Flag.

“My wife works in mental health and I’m always looking for ways to improve my body and mind, especially when I’m not eating the healthiest in the off-season. After trying ShineWater, I reached out to the brand over LinkedIn and forming our partnership turned out to be a very quick process after we connected.”

He is hoping that his partnership with the brand can continue to grow as the 2023 NASCAR season progresses.

“Selfishly, I hope that ShineWater is involved as much as possible throughout the rest of the year,” he said. “We have some open races on our schedule from a primary sponsorship standpoint and I really like the look of the ShineWater car.

“We’ve been talking about potentially doing some additional races together and I hope we can continue to build the relationship. My hope is that ShineWater is going to be extremely involved moving forward because I really like the drink.”

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Ellis is set to compete in each of the next nine races before he gets his first race weekend off when the Xfinity Series travels to Portland International Raceway. Nobody else has been confirmed by Alpha Prime Racing to drive the No. 43 Chevrolet this year.