NASCAR: Kyle Busch not thrilled with young driver marketing campaigns

NASCAR Cup Series veteran Kyle Busch is not thrilled with the sport’s marketing campaigns that promote the younger drivers.

There have been a lot of recent marketing campaigns by NASCAR involving the up-and-coming drivers in the Cup Series. It makes sense, as there are plenty of young drivers in the series right now, with many of them replacing some of the sport’s best and most popular drivers.

These young and up-and-coming drivers themselves have emerged as some of the sport’s best and most popular drivers themselves.

Just look at the recent success and popularity of drivers such as 25-year-old Kyle Larson, who drives for Chip Ganassi Racing, 24-year-old Ryan Blaney, who is set to drive for Team Penske after two seasons driving for Wood Brothers Racing, 22-year-old Chase Elliott, who drives for Hendrick Motorsports, and 21-year-old Erik Jones, who is set to drive for Joe Gibbs Racing after driving for Furniture Row Racing in his rookie season.

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24-year-old Alex Bowman, who hasn’t driven full-time in the sport since the 2015 season and has never done so for a top-tier team, and 20-year-old rookie William Byron are also expected to have success in the 2018 season as some of the sport’s most popular drivers driving for Hendrick Motorsports.

However, 2015 Cup Series champion Kyle Busch is not a fan of these marketing campaigns — not at all. Busch, 32, is a 14-year veteran of the sport, and he does not appreciate the fact that the younger drivers are being advertised as heavily as they are in these campaigns.

Here is what Busch had to say about the subject, according to ESPN.

"“All you’re doing is advertising all these younger guys for fans to figure out and pick up on and choose as their favorite driver. I think it’s stupid. I don’t know, I’m not the marketing genius that’s behind this deal.“So I just do what I can do, and my part of it is what my part is. I guess one thing that can be said that the younger guys are bullied into doing more things than the older guys are because we say no a lot more because we’ve been there, done that, have families and things like that and want to spend as much time as we can at home.“Maybe that’s some of it. But some of the marketing campaigns pushing these younger drivers is I wouldn’t say all that fair.”"

Truth be told, none of these comments are surprising. Busch is known for making remarks that seem self-centered; in fact, it’s why he is the sport’s most hated driver. However, he embraces that role and is not afraid to speak his mind whether anybody agrees with him or not.

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Should NASCAR’s marketing campaigns be focused on the young, up-and-coming drivers, or does Kyle Busch have a point that this technique is not all that fair? Like he said, he’s not the marketing genius in charge of it, but he still doesn’t agree with it, and that is his right. Do you agree with the marketing campaigns, or do you agree with Busch?

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