NASCAR: What’s wrong with NASCAR? Part 3 – Money and sponsorship
Solution #2
The second solution to the money issue would be for teams to collectively lower the cost of sponsorship. This would have to be an all-or-nothing effort throughout NASCAR.
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Using this method, teams could agree to lower the price for a company to be represented on a car each Sunday. Perhaps such a solution could help draw in some of the major companies that have left in recent years.
Just like me and you going to the grocery store, the cheaper something is, the more likely we are to try it. Many companies can’t afford to pay $600,000 a weekend, but if costs could be slashed in half or even lower, there is less risk in making an investment. With fewer fans watching NASCAR, sponsorship just isn’t worth what it used to be. It’s time for the sport to make a change before the market gets completely burned out.
Next: NASCAR Playoffs: Pros and Cons
There you have it, folks — part three of “What’s wrong with NASCAR?”. I hope you enjoyed it and thank you so much for reading! Join me next week as I discuss the issue of ownership in the sport. This article will touch on the owners of the sport itself, the France family.