NASCAR: 5-Hour ENERGY leaving after 2018 season
By Asher Fair
5-Hour ENERGY will no longer sponsor Martin Truex Jr.’s #78 Furniture Row Racing Toyota after this season, as they are leaving NASCAR altogether.
Add Martin Truex Jr.’s name to the list of NASCAR Cup Series champions who are losing one of their primary sponsors for the 2019 season.
After it was announced in March that Lowe’s would be leaving Jimmie Johnson’s #48 Hendrick Motorsports Chevrolet after the 2018 season concludes after sponsoring him ever since he made his Cup Series debut in the 2001 season, 5-Hour ENERGY have announced that they will be leaving Truex Jr.’s #78 Furniture Row Racing Toyota after the 2018 season concludes as well.
Here is what Furniture Row Racing president Joe Garone had to say about the matter, according to Furniture Row.
"“I want to first send a sincere thank you to everyone at 5-hour ENERGY for being an excellent and loyal partner. The way 5-hour ENERGY has activated its programs over the years demonstrated a commitment and creativity as a NASCAR race team sponsor. We understand that companies do change business strategies, but friendships last forever and that’s how we feel about 5-hour ENERGY.”“Being a perennial championship contending team with a talented driver in Martin, Furniture Row Racing continues to be committed in offering a new sponsor not only success on the racetrack but also the benefit of a strong marketing platform with our powerful team of partners – Bass Pro Shops, Auto-Owners Insurance, Toyota, Furniture Row and Denver Mattress.”"
Here is what the Rise’ Meguiar, the president of Sales for Living Essentials, which is the parent company of 5-hour ENERGY, had to say about the matter, according to Furniture Row.
"“Since joining Furniture Row Racing in 2017, the team has delivered on every promise. In addition to being a championship team, winning races and putting 5-hour ENERGY in victory lane multiple times, they have also become part of our family.“We cannot thank Barney Visser, Joe Garone, Martin and the entire Furniture Row Racing team enough for the pride they have given us. They are a first-class group on and off the track. Although 5-hour ENERGY has made the business decision to leave NASCAR, we will be fans and friends for life, and we look forward to finishing strong in 2018.”"
This may not hurt Furniture Row Racing as much as Lowe’s leaving Johnson’s car, however, as Truex Jr. has Bass Pro Shops/Tracker Boats and Auto-Owners Insurance as primary sponsors with Bass Pro Shops/Tracker Boats on his car (along with 5-Hour ENERGY) for the majority of this season’s races. Meanwhile, Johnson has never had a primary sponsor other than Lowe’s in his Cup Series career.
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Furniture Row and Denver Mattress have also sponsored Truex Jr.’s car in the past, and with Furniture Row sponsoring the team themselves, the departure of 5-Hour ENERGY should not really put the team in any imminent jeopardy in any way, especially with the potential of finding a new sponsor before the 2019 season begins in about seven months.
5-Hour ENERGY entered NASCAR back in the 2012 season when they sponsored Clint Bowyer’s #15 Michael Waltrip Racing Toyota. They continued to sponsor Bowyer’s car even in the 2016 season after Michael Waltrip Racing closed after the 2015 season and Bowyer moved to HScott Motorsports to drive the #15 Toyota.
Last season, 5-Hour ENERGY came to Furniture Row Racing as the primary sponsor of Erik Jones’s #77 Toyota. When he left to replace Matt Kenseth behind the wheel of the #20 Joe Gibbs Racing Toyota this season, they jumped on board Truex Jr.’s #78 Toyota.
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Will Furniture Row Racing pick up another sponsor ahead of the 2019 NASCAR Cup Series season to replace 5-Hour ENERGY once they officially depart from the #78 Toyota, the team and NASCAR itself?