Formula 1: Haas to run Rich Energy branding in British Grand Prix

Despite the recent controversy, Haas are still set to run Rich Energy branding for this Sunday’s Formula 1 race, the British Grand Prix.

Rich Energy stirred controversy within Formula 1 earlier this week when they tweeted that they had terminated their title sponsorship agreement with Haas through only nine of the 2019 season’s first 21 races.

The British beverage company cited “poor performance”, most recently in the Austrian Grand Prix, as well as inferiority to Red Bull Racing and the “PC attitude” and “politics” of Formula 1 as a whole as their reasoning for pulling out of this agreement.

Here is what they tweeted about the matter on Wednesday.

However, Haas team principal Guenther Steiner stated that the relationship between Haas and Rich Energy is still intact as far as the title sponsorship agreement is concerned, although he did not clarify anything else about the confusion that was and still is going on.

Here is what he had to say.

“Rich Energy is currently the title partner of Haas F1 Team. I cannot comment further on the contractual relationship between our two parties due to commercial confidentiality.” – Guenther Steiner, Team Principal pic.twitter.com/egSltgGnAO
— MoneyGram Haas F1 Team (@HaasF1Team) July 11, 2019

Now Steiner has confirmed that the team will still run Rich Energy branding in this Sunday’s Formula 1 race, the British Grand Prix.

Here is what he had to say about the matter, according to Motorsport.

"“I would like to tell you more, and I hope you respect that. I don’t want to put anybody in a difficult situation. But I cannot say anything about it. They will be on the car this weekend, and then the rest we need to sort out going forward what we’re doing. The commercial agreement doesn’t let me talk about it and I don’t want to stir it up any more.“It doesn’t upset me, it’s just something I need to deal with next week and I will. You can do without it but it’s not like I’m up at night thinking about it. We get on with the job, that’s the important thing, to get the car back where we want to be. That is our focus. It’s important but at this moment in time it’s part of the job and we’ve just got to deal with it. We all have things in our jobs we enjoy more and which we enjoy less.”"