Despite the departure of Rich Energy founder and CEO William Storey, the Rich Energy-Haas Formula 1 title sponsorship debacle has only gotten weirder.
Rich Energy founder and CEO William Storey reportedly sold his majority stake in Rich Energy following a week or so of his weird quotes, weirder tweets, even weirder images and just an all-around weird debacle involving the company’s title sponsorship of the Haas Formula 1 team.
As a result, one would naturally expect the activity on the company’s Twitter account to be a little less…for lack of a better word, weird.
That has not happened, not in the very least.
Here is the tweet about Storey having reportedly sold his majority stake in the British beverage company, which was posted on Tuesday.
Afterwards, reports emerged that the company would be named Lightning Volt Limited, although that change has not yet been reflected by the account’s page other than this tweet. The words “Lightning Volt” do not even appear on the page in any way.
Perhaps this tweet is merely symbolism given the current legal state of the company?
About the only normal thing that has happened is the fact that Rich Energy changed their logo from the stag head to two antlers, which they had until this Thursday to do after losing their legal action to Whyte Bikes over the use of the stag head logo — which they failed to pay the required £35,416 when it was due. That is exactly when they finally changed this logo after milking it for as long as they possibly could.
Rich Energy proceeded to share this message about Red Bull, fellow Formula 1 competitors and energy drinks company that Rich Energy insist they are better than, taking Storey to court.
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However, for some reason, they failed to mention that they are also listed as defendants even though Storey is the one who is no longer with the organization.
What they didn’t fail to do, however, was take a shot at Red Bull Racing managing director Dr. Helmut Marko and team principal Christian Horner.
They referred to these two men as “Professor Helmet” and “Mr. Ginger Spice”, respectively, before taking another dig at Red Bull by referring to Rich Energy as the world’s leading energy drink.
There is something very, very strange going on in this situation still, and the level of pettiness has not ceased to rise.
Despite William Storey’s reported departure from Rich Energy, the weirdness of this overall situation surrounding the company’s involvement in Formula 1 just continues to intensify.