NASCAR: Bubba Wallace lands Netflix documentary series
By Asher Fair
Bubba Wallace is set to be the center of a new Netflix documentary series regarding the first NASCAR Cup Series season for 23XI Racing.
Toward the end of the 2020 NASCAR Cup Series season, Bubba Wallace did not have a contract to compete in 2021. NBA legend Michael Jordan also didn’t co-own a Cup Series team. Both things changed in September.
Jordan partnered with longtime friend Denny Hamlin, who has competed full-time for Joe Gibbs Racing since 2006, to start up 23XI Racing, which became a Toyota outfit and formed a technical alliance with Joe Gibbs’s team.
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They hired Bubba Wallace to be the driver of their #23 Toyota.
And now this partnership has let to the creation of a new Netflix documentary series.
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On Thursday, Netflix announced that Wallace is set to be the center of a new series pertaining to 23XI Racing’s first season of competition in the Cup Series.
300 Studios and Boardwalk Pictures are the two companies producing the documentary series, which is to be directed by Erik Parker. Kevin Liles, Nolan Baynes and Kelly G. Griffi are the executive producers from 300 Studios while Andrew Fried, Dane Lillegard, Jordan Wynn and Sarina Roma are the executive producers for Boardwalk Pictures and Matt Summers, Tim Clark and Tally Hair are the executive producers for NASCAR.
Wallace was excited to share the news.
https://twitter.com/BubbaWallace/status/1385300620303867909
Hamlin was also excited.
Please use our handle Bob. Thank you
— Denny Hamlin (@dennyhamlin) April 22, 2021
Of course, we are only one-quarter of the way through the 36-race 2021 season, so not everything that the documentary will end up featuring can be determined just yet. Neither can a release date.
Through nine races on the schedule, Wallace and the team have struggled. The 27-year-old Mobile, Alabama native set a goal to win two races this season. Through nine races, they have yet to finish inside the top 15, something that only five other full-time drivers can say, including three who drive for the usual backmarker teams.
However, despite the team’s struggles and his goal, Wallace says that they are “exceeding expectations”. Their top finishes are 16th place efforts at Phoenix Raceway, Atlanta Motor Speedway and Martinsville Speedway. Wallace sits in 20th place in the point standings, 36 points below the playoff cut line, with an average finish of 21.56.
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This marks the second project featuring NASCAR and Netflix, with the first being the comedy series “The Crew”, which debuted earlier this year. “The Crew” stars Kevin James and features cameos from multiple full-time Cup Series drivers, including Team Penske’s Ryan Blaney, Richard Childress Racing’s Austin Dillon and Stewart-Haas Racing’s Cole Custer.