NASCAR: This top-selling diecast Cup car is no surprise

After the NASCAR Cup Series race at Talladega Superspeedway, it is no surprise which diecast car sits among the most popular.

Busch Beer has been known to produce some interesting paint schemes for Kevin Harvick’s #4 Stewart-Haas Racing Ford in recent years for various promotions, and that has already been the case on multiple occasions so far in the 2021 NASCAR Cup Series season.

It was the case again in this past Sunday’s GEICO 500 at Talladega Superspeedway.

In this 191-lap race around the four-turn, 2.66-mile (4.281-kilometer) high-banked oval in Lincoln, Alabama, the 45-year-old Bakersfield, California native drove a Busch Dog Brew-sponsored #4 Ford, and he finished the race in fourth place behind Brad Keselowski, William Byron and Michael McDowell.

So what’s behind Busch’s latest promotion?

The brand is on the hunt for their newest executive position, Chief Tasting Officer. The “canine-didate” who lands the new role will be integral in the expansion of Busch Dog Brew.

Take a look at the recruitment film below, starring Busch Guy as well as some prospective applicants.

While this may seem like comedy, don’t be fooled; this new Chief Tasting Officer (CTO) role is, in fact, a very serious one.

It will include leading the expansion of Dog Brew’s flavor portfolio as well as taste-testing, and the chosen pup will fulfill duties as an ambassador for the product. It isn’t just for show, either, as it comes with some serious perks, including an enviable salary of $20,000, healthcare (AKA pet insurance) and stock options (aka Busch Dog Brew made with pork bone broth).

More from NASCAR Cup Series

• NASCAR Cup Series: New team set to compete in 2024
• NASCAR: Surprising name continuously linked to new seat
• NASCAR driver at risk of missing the Daytona 500?
• NASCAR set for rare appearance last seen 13 years ago
• NASCAR team adds third car, names driver for 2024 Daytona 500

Applications can be submitted by posting a picture of your dog on social along with their qualifications and using the hashtag #BuschCTOcontest. For more information on the contest and how to apply, take a look at the official Busch website. But act quickly; the contest ends tonight at 11:59:59 p.m. ET!

There have already been thousands of submissions, and unsurprisingly, diecast sales for the one-off #4 Busch Dog Brew Ford from this past Sunday afternoon’s race are among the best the sport has seen. You can order a replica from Fanatics today:

• 1:64 regular ($9.99): Kevin Harvick Action Racing 2021 #4 Busch Dog Brew 1:64 Regular Paint Die-Cast Ford Mustang
• 1:24 regular ($59.99): Kevin Harvick Action Racing 2021 #4 Busch Dog Brew 1:24 Regular Paint Die-Cast Ford Mustang, or the
• 1:24 elite ($99.99): Kevin Harvick Action Racing 2021 #4 Busch Dog Brew 1:24 Elite Die-Cast Ford Mustang

While the contest ends tonight, the diecasts are still slated to be available afterward. But be sure to take advantage of the fact that they are still in stock and grab one now, as they have been flying off the shelves!