NASCAR: Chase Elliott takes Hooters partnership to the next level

Hooters and NASCAR Cup Series Most Popular Driver Chase Elliott have launched Chase Elliott’s Chicken Tenders, a virtual restaurant available nationwide.

Hendrick Motorsports’ Chase Elliott and longtime NASCAR Cup Series partner Hooters have expanded on their partnership and launched Chase Elliott’s Chicken Tenders, a virtual restaurant available nationwide on DoorDash, Grubhub, and UberEats.

Throughout the United States, 196 Hooters restaurants are now offering Chase Elliott’s Chicken
Tenders, exclusively on these delivery platforms.

Chase Elliott’s Chicken Tenders are prepared in a variety of flavors, including 14 sauces. They are offered with ranch or bleu cheese, along with popular sides such as waffle fries or tots.

Boneless wings, chicken sandwiches, buffalo chicken salads and beverages will also
be available in the virtual restaurant. Rounding out the menu are fan-favorite starters fried pickles and mozzarella cheese sticks.

Hooters joined Hendrick Motorsports as a two-race primary sponsor of Elliott ahead of the 2017 season and added a third race starting in 2019. They are currently signed with the 2020 champion through 2024.

“I’m excited to launch a menu that fuels fans’ love for delicious Hooters chicken, starters and sides,” the four-time reigning Most Popular Driver Award winner said about Chase Elliott’s Chicken Tenders. “I have the best fans in the world, so I know they will enjoy trying this cool new concept and make an order for race day or during the week like I do.”

Here is what Marc Butler, SVP, Strategic Planning/Off Premise for Hooters of America, had to say.

"“Virtual concepts have been an important part of our off-premises growth strategy since 2019. Hooters is very well known for our great wings, but awareness is lower for other menu segments such as tenders, burgers and seafood. Incorporating Chase into this virtual concept will help us create greater awareness, attract a new audience and grow our business with racing aficionados who can share in food and fandom.”"

Here is what Hooters CMO Bruce Skala had to add.

"“As the most popular driver in racing today, Chase has a fantastic connection with our restaurant clientele no matter where they are ordering our famous foods, so it’s a natural we’d create a line extension together. We’re launching the virtual concept out of 196 of our restaurants, so check your apps to see if Chase Elliott’s Chicken Tenders delivery is now available in your hometown.”"

Additionally, Hooters announced a special incentive for those who want to be among the first to order Chase Elliott’s Chicken Tenders on DoorDash. Through the end of 2022, DoorDash is offering a 30% off deal up to $12 for first-time order customers who use the code NASCAR30.

There are two races remaining on the 2022 Cup Series schedule, a round of 8 race at Martinsville Speedway (Sunday, October 30) and the Championship 4 race at Phoenix Raceway (Sunday, November 6). Elliott is one of seven drivers trying to secure one of the three remaining spots in the Championship 4. He has advanced to the final round for two straight seasons, winning the title in 2020.