Formula 1: Rich Energy CEO calls his own company’s statement ‘ludicrous’
By Asher Fair
Rich Energy CEO William Storey has called the shareholders’ statement about not cutting ties with the Haas Formula 1 team “ludicrous” and “risible”.
Rich Energy made headlines on Wednesday when they tweeted that they had cut ties with the Haas Formula 1 team, the team with which they signed a title sponsorship contract ahead of the 2019 Formula 1 season.
The British beverage company blamed several factors about Haas and about Formula 1 in general for them making this decision to do so, including Haas’ “poor performance” and the “PC attitude” and “politics” of Formula 1.
Here is this now infamous tweet.
However, Haas team principal Guenther Steiner released a statement on Thursday and clarified that Rich Energy are still the team’s title sponsor, although he did not clarify anything relating to the ongoing controversy itself.
Here is what this statement said.
“Rich Energy is currently the title partner of Haas F1 Team. I cannot comment further on the contractual relationship between our two parties due to commercial confidentiality.” – Guenther Steiner, Team Principal pic.twitter.com/egSltgGnAO
— MoneyGram Haas F1 Team (@HaasF1Team) July 11, 2019
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Reports then surfaced that Rich Energy had not actually cut ties from Haas and that the investors of the former were working to salvage the relationship between the two companies after they sent such a pathetic tweet that has caused major PR headaches on all sides.
In a statement that has been attributed to ”the shareholders who own the majority of Rich Energy”, this tweet was described as “rogue actions of one individual”, and Rich Energy are apparently in the process of “legally removing the individual from all executive responsibilities”.
Now Rich Energy CEO William Storey, who is believed to have authorized and/or sent the company’s original tweet in the first place, has released a statement.
In this statement, he calls the shareholders’ staement “ludicrous” and “risible”.
Here is what Storey had to say about the matter, according to a tweet by Rich Energy’s Twitter account, which, once again, may or may not have been authorized and/or sent by Storey himself.
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The only thing that anybody seems to known for sure at this point is the fact that Haas are still set to run Rich Energy branding for this Sunday’s Formula 1 race, the British Grand Prix, at Silverstone Circuit. ESPN2 is set to broadcast that race live beginning at 9:10 a.m. ET. Stay tuned for more information from this bizarre situation.