Formula 1 set for ‘greatest comeback since Lazarus’
By Asher Fair
According to founder and CEO William Storey, Rich Energy will be making a return to Formula 1, with an announcement set for early February.
If you were a Formula 1 fan prior to last season, you remember the bizarre Rich Energy/Haas debacle that dominated headlines in the summer of 2019.
The disastrous sponsorship situation ultimately culminated with Haas cutting ties with the suspicious British beverage company and removing all company branding from their cars following the Italian Grand Prix in early September of the same year.
Now, more than a full year and two Lewis Hamilton world championships later, a new development has emerged regarding Rich Energy and their involvement in the sport.
Founder and CEO William Storey took to Twitter to announce that the company will be returning to Formula 1.
He referred to the alleged return as “the greatest comeback since Lazarus”.
https://twitter.com/richenergyceo/status/1346580504963911692
Storey went on to note that an official announcement would be made during the first week in February.
Official announcement from team first week of Feb.
— William Storey (@richenergyceo) January 5, 2021
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Most of the responses to Storey’s tweet were filled with criticism, as expected given what transpired throughout 2019, even though the drink is now officially available online. Many had even been skeptical of the true existence of the drink to begin with, and the total bizarreness of what went down with the Haas team only added to that skepticism.
Nevertheless, we could be in for an entertaining first week of February, especially with the 2021 season set to begin the following month.
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As of now, the season is scheduled to get underway on Sunday, March 21, but there is mounting belief that Albert Park Grand Prix Circuit will not be able to host the Australian Grand Prix on that date as a result of coronavirus pandemic-related restrictions and therefore the season will begin on Sunday, March 28 at Bahrain International Circuit with the Bahrain Grand Prix.