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IndyCar lands its first ever HyperX brand ambassador

By Asher Fair

Sage Karam, HyperX, Dreyer & Reinbold Racing, IndyCar (Photo by Jamie Squire/Getty Images)
Sage Karam, HyperX, Dreyer & Reinbold Racing, IndyCar (Photo by Jamie Squire/Getty Images) /
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IndyCar driver Sage Karam has been named the first brand ambassador for HxperX in the series thanks to his success in virtual racing.

HyperX, the gaming division of Kingston Technology Company, Inc., announced today that IndyCar driver Sage Karam is slated to become its latest brand ambassador, with the brand becoming his officially gaming audio sponsor.

Karam is the first IndyCar/iRacing-related brand ambassador and is slated to exclusively use HyperX headsets while streaming and gaming under this new sponsorship deal.

The 25-year-old Nazareth, Pennsylvania native has been go-karting since the age of four and has been involved in sim racing professionally since 2014, the same year he made his Indy 500 debut at the age of 19 and finished in ninth place.

Here is what Karam had to say about his new role.

"“I’m very excited and honored to be a part of the HyperX family. It’s surreal. I’ve been sim racing since 2007 and HyperX has always been my go-to for gaming equipment. They make amazing, comfortable headsets that help take my sim racing and gaming experience to the next level.”"

Here is what Dustin Illingworth, HyperX’s influencer marketing manager, had to add.

"“HyperX strives to be the first in gaming, sports, and entertainment crossovers, and we couldn’t be more excited to welcome professional driver Sage Karam to the HyperX family. We look forward to bringing Sage’s unique gaming story to life in the months ahead.”"

As IndyCar’s first HyperX brand ambassador, Karam is slated to join dozens of other athletes, streamers and influencers on the HyperX roster.

Among the others are football player JuJu Smith-Schuster, basketball player Gordon Hayward, ice hockey player Filip Forsberg, international soccer player Dele Alli and more than two dozen global streamers and influencers.

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During the start of the coronavirus pandemic when there was no live racing action, Karam competed in the six-race virtual IndyCar iRacing Challenge and won the opening round at Watkins Glen International, showcasing his talent in sim racing.

Karam, who is a member of professional sim racing team Coanda Simsport, spent countless hours competing in iRacing during the pandemic. But he was ahead of the game, having been involved in sim racing and practicing daily for several years.

In fact, he attributes a lot of his success as a professional driver to the skills that he has built up racing virtually over the years, and he has found it to be a great way to learn and study many of the race tracks.

Additionally, Karam brings a passion for promoting the use of gaming as part of a larger focus on mental well-being, and as a HyperX brand ambassador, he is slated to receive the HyperX Hero’s treatment, including his own hero illustration inspired by his gaming persona.

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Karam, who won the 2013 Indy Lights championship, has competed in 23 IndyCar races over the last seven seasons, including a career-high 12 in 2015 when he had a part-time ride with Chip Ganassi Racing. He finished in a career-high third place at Iowa Speedway in 2015 after posting a fifth place finish at Auto Club Speedway two races earlier.