NASCAR may be getting yet another crazy race name
By Asher Fair
For only $1, Busch is giving NASCAR fans the opportunity of a lifetime to name the upcoming Cup Series race at Kansas Speedway.
Amid a NASCAR season that has already seen some pretty crazy race names, including the Beef. It’s What’s for Dinner. 300 at Daytona International Speedway and the Call 811 Before You Dig 200 at Phoenix Raceway, we could very well see another one — and this time, not for an Xfinity Series race, but for a Cup Series race.
Busch, the official beer of NASCAR and one of the sport’s four Premier Partners, is giving fans the opportunity to name the Cup Series race at Kansas Speedway, which is scheduled to take place on Sunday, May 2.
All fans need to do is make a donation of at least $1.00 to Farm Rescue, a one-of-a-kind non-profit that supports family farmers across the country, and submit their idea for the race name. Additionally, Busch will be matching each $1.00 donation with $1.00 of their own, for up to $50,000.
NAME A NASCAR RACE FOR $1. NO JOKE.
— Busch Beer (@BuschBeer) February 23, 2021
We're giving you the opportunity to name the @NASCAR Cup Series Race at @KansasSpeedway on 5/2 in support of American Farmers! Submit your race name and make a $1 donation to Farm Rescue below by 3/3. Let the names begin!
The winning fan-created name will become the official race title that is seen everywhere.
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This includes the official logo, the race tickets, NASCAR.com, official race merchandise and even on the Kansas Speedway grass. Fox commentators Clint Bowyer, Jeff Gordon, and Mike Joy will also be saying the race name during the live broadcast of the event.
Fans can enter here. The contest is open to U.S. residents aged 21 and up, and it ends on Wednesday, March 3. There is no limit on the number of submissions for each fan! After the submission window closes, fans will be able to vote on the top four names to determine a winner, with voting taking place on Busch’s social media channels on Monday, March 8 and Tuesday, March 9.
Here is what Daniel Blake, Vice President of Value Brands at Anheuser-Busch, had to say about this initiative in a release.
"“We saw the race entitlement as a truly unique opportunity to give NASCAR fans unparalleled access to the sport while supporting people and communities that can use a helping hand. Giving fans creative control over an official race name while supporting the farming community that’s so important to Busch is a perfect example of how we approach our role as the Official Beer of NASCAR.”"
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Fox Sports 1 is set to broadcast this race live from Kansas Speedway beginning at 3:00 p.m. ET on Sunday, May 2.