NASCAR: 2021 season begins with bizarre race name
By Asher Fair
The 2021 NASCAR Xfinity Series season is scheduled to get underway this weekend with one of the strangest race names in the history of the sport.
Title sponsorship agreements have led to some very interesting, to say the least, race names throughout NASCAR history.
That hasn’t changed in recent years, with names such as the Buckle Up in Your Truck 225, the Subway Jalapeno 250 powered by Coca-Cola, and the Crown Royal Presents the John Wayne Walding 400 at The Brickyard.
And it certainly isn’t changing this year.
The 2021 Xfinity Series is set to get underway Saturday with arguably the king of all bizarre race names.
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On Saturday evening, the drivers of the sport’s second highest level of competition are set to compete in a 120-lap race around the four-turn, 2.5-mile (4.023-kilometer) high-banked Daytona International Speedway oval in Daytona Beach, Florida called the Beef. It’s What’s for Dinner. 300.
That’s literally the name of the race, punctuation and all: Beef. It’s What’s for Dinner. 300. This title sponsorship agreement was announced last month and has to do with a preexisting partnership between beef producers and Daytona International Speedway that last year saw the track produce “Race Day Recipes” on digital channels, with track president Chip Wile demonstrating his beef grilling expertise to showcase the NASCAR experience.
Beef. It’s What’s for Dinner. is a Beef Checkoff Program-funded advertising slogan and campaign which utilizes the creative guidance of VMLY&R. It is aimed at the promotion of the benefits of incorporating beef into a healthy diet.
You can read more about this deal here.
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Tune in to Fox Sports 1 at 5:00 p.m. ET this evening for the live broadcast of the 2021 Xfinity Series season-opening Beef. It’s What’s for Dinner. 300 from Daytona International Speedway.