NASCAR Cup Series: Joe Gibbs Racing and Mars reach contract extension

Joe Gibbs Racing and Mars, Incorporated have reached a multi-year contract extension that will keep the confectionery giant as the primary sponsor of Kyle Busch’s NASCAR Cup Series car.

Mars, Incorporated has served as the primary sponsor of Kyle Busch’s #18 Toyota since he began driving for Joe Gibbs Racing on a full-time basis in the 2008 NASCAR Cup Series season after spending the first three seasons of his career as a full-time Cup Series driver driving the #5 Hendrick Motorsports Chevrolet.

Now the confectionery giant and Joe Gibbs Racing have reached a multi-year contract extension that will keep the company as the primary sponsor of the #18 Toyota.

Joe Gibbs Racing also reached a multi-year contract extension with the 33-year-old Las Vegas, Nevada native for him to continue to drive the #18 Toyota, so his partnership with Mars, Incorporated is set to continue as well.

Here is what Joe Gibbs Racing team owner Joe Gibbs had to say about the team’s contract extension with Mars, Incorporated, according to NASCAR.

"“Since the start of our partnership together in 2008, our relationship has been strong. As a team owner, the hope is to find partners and drivers that help us grow as an organization, and Kyle Busch and Mars, Incorporated have done exactly that. We have one of the longest partnerships in all of sports, and that really speaks to the strength of the understanding and respect we have for one another.”"

Here is what William Clements, the global vice president of sponsorship and community events at Mars, Incorporated, had to say about the company’s contract extension with Busch and Joe Gibbs Racing, according to NASCAR.

"“This relationship started over a decade ago and we have experienced more success than any of us ever thought possible. Partnering with Joe Gibbs Racing and Kyle Busch provides us with a unique opportunity to elevate our brands by aligning ourselves with a world-class sport, racing team partner and driver, as well as the most dedicated fans in all of professional sports.”"