Formula 1: Top 5 moments of the Rich Energy-Haas debacle

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LONDON, ENGLAND – FEBRUARY 07: Rich Energy CEO William Storey (Photo by Bryn Lennon/Getty Images) /

1. William Storey’s big mistake

This is it; the number one moment throughout the Rich Energy-Haas title sponsorship debacle.

William Storey made a huge mistake.

Read this tweet in which he tried to bash Haas for a “repudiatory breach” of the title sponsorship agreement.

Notice what I’m noticing?

Three little words.

“Your title partner”

How many times did Storey previously say that the contract between the two organizations had been terminated?

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There was his original tweet, there was his rejection of Rich Energy’s shareholders’ claims, there was his “milkfloat” quote, there was his British Grand Prix branding tweet and there was his tweet calling Haas liars.

That’s five literally right off the top of my head.

Now read it again.

“Your title partner”

Storey basically just unintentionally admitted he has been lying about this contract the whole time. Rich Energy wouldn’t be Haas’ title partner if the contract had been terminated.

In Storey’s own words, “End of.”

In my words, “End of Storey”.

This is pure gold.

Like I said in the original article we published about the matter, in case this tweet gets deleted as a form of “hiding the evidence”, we have it copied.

Just to be sure, however, here you go again.

"“Lobbying for the removal of the CEO, largest shareholder & founder of your title partner is repudiatory breach @HaasF1Team. Mr Storey was also personal guarantor of the contract. It is like @rich_energy seeking to remove Gene Haas! Amidst the noise let’s get real. #richenergy”"

Perhaps even funnier is the fact that he talks about “noise” when he is the one who started that noise — and for literally the exact opposite reason of “getting real”.

Just hours later is when Storey sold his majority stake in the company.

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This crazy Formula 1 title sponsorship scenario involving Rich Energy and Haas may not be over quite yet, even after William Storey sold his majority share of the company, but his role in it is likely done, meaning that it may be hard to unseat any of these five moments as the top five moments of the entire debacle considering they literally all stemmed from him. Of course, there are numerous other contenders as well as it is, so this situation should provide no shortage of entertainment for quite some time.

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