Formula 1: William Storey unintentionally admits he has been lying about Haas

William Storey, Rich Energy, Formula 1 (Photo by Bryn Lennon/Getty Images)
William Storey, Rich Energy, Formula 1 (Photo by Bryn Lennon/Getty Images) /
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Rich Energy CEO William Storey just unintentionally admitted that he has been lying about Haas in terms of the company’s title sponsorship deal with the Formula 1 team.

The Rich Energy-Haas Formula 1 title sponsorship debacle has taken several crazy turns from when it started out last Wednesday with Rich Energy posting on their Twitter account that they had terminated the title sponsorship agreement between the two organizations.

Since then, Rich Energy’s shareholders stated that they were attempting to salvage this partnership, also stating that a “rogue” individual was responsible for this tweet.

Perhaps most importantly, Haas team principal Guenther Steiner also stated that this partnership had never ended.

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But in a statement originally thought to be a denouncement of Rich Energy’s original tweet, Rich Energy CEO William Storey turned around and called the shareholders’ statement “ludicrous” and “risible”, effectively implying that the agreement had, in fact, been terminated.

Storey went on to reiterate his claim in a separate, calling Haas a “milkfloat” at the back of the grid who they “terminated”. Since then, he has used Rich Energy’s Twitter account as a means to bash the team. After Steiner confirmed that the Rich Energy branding would still be on the team’s two cars for this past Sunday’s British Grand Prix, their cars showed up, as expected, to this race with Rich Energy branding.

Storey took the opportunity to laugh at them for continuing to use his company’s branding when Rich Energy had reportedly “sacked them for poor performance” by making the following remarks.

Storey, who has, in fact, been confirmed as this “rogue” individual (not that anyone ever thought otherwise) by Rich Energy shareholder Neville Weston, then harassed the team when drivers Romain Grosjean and Kevin Magnussen were involved in a first-lap crash with one another in the British Grand Prix, resulting in the team’s first double retirement since the 2018 season opener.

A few hours later, he called the people at Haas liars and revealed an email about the matter, an email that effectively vindicated Haas.

But he maintained his stance, as you can see below.

But now he has really done it — and completely unintentionally.

William Storey has admitted that he has been lying all along, and there are no two ways about it.

Storey took to Twitter once again to rip Haas for a supposed repudiatory breach of their contract by lobbying for his removal as Rich Energy’s CEO.

Look closely.

Notice the words “your title partner”?

Storey must not have before he sent this tweet.

In case it gets deleted, here’s the wording of it.

"“Lobbying for the removal of the CEO, largest shareholder & founder of your title partner is repudiatory breach @HaasF1Team. Mr Storey was also personal guarantor of the contract. It is like @rich_energy seeking to remove Gene Haas! Amidst the noise let’s get real. #richenergy”"

I thought Haas no longer had a “title partner”?

How many times did Storey claim that Rich Energy had “terminated” and “sacked” the team?

I can count at least five off the top of my head.

Congratulations, William Storey, you’ve played yourself.

The only “noise” here to begin with is the noise that Storey has created, and while he insists on “getting real”, this “noise” was literally created by him to avoid getting real.

But now, unintentionally, he has gotten real.

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This proves once and for all that William Storey has, in fact, been lying and that the title sponsorship agreement between Rich Energy and Haas was never terminated. Rich Energy are Haas’ Formula 1 title sponsor at this very moment. In Storey’s own words, “End of.” In this case, end of Storey.