NASCAR: Kevin Harvick set to debut new Busch scheme at Bristol
By Asher Fair
Kevin Harvick is set to debut a new Busch Light Apple paint scheme in tonight’s NASCAR Cup Series All-Star Race at Bristol Motor Speedway.
Busch Beer has made a habit of introducing new and creative paint schemes to run on the #4 Stewart-Haas Racing Ford of 2014 NASCAR Cup Series champion Kevin Harvick, most recently with their patriotic scheme that appeared at Indianapolis Motor Speedway for his third Brickyard 400 win two Sundays ago.
They have introduced another new paint scheme for the 44-year-old Bakersfield, California native to run in this evening’s All-Star Race at Bristol Motor Speedway.
Harvick is set to run the first-ever bright-red Busch Light Apple paint scheme to celebrate Busch Light’s first-ever flavor innovation. Busch Light Apple is available for a limited time in packs of 12, 24 or 30 12-ounce cans as well as 16-ounce cans in select states across the country, and fans should keep an eye out for special offerings during this limited-edition run!
.@KevinHarvick is set to debut a new @BuschBeer Apple paint scheme in the @NASCAR All-Star Race at @BMSupdates on Wednesday night. pic.twitter.com/PKgqG7y6on
— Beyond the Flag (@Beyond_The_Flag) July 15, 2020
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Variants of this car are set to appear in three upcoming points-paying races as well, starting with the race at Kansas Speedway on Thursday, July 23 and including both races of the Michigan International Speedway doubleheader on Saturday, August 8 and Sunday, August 9.
“The development and launch of Busch Light Apple is one of the most significant moments in our brand’s 65-year history,” said Daniel Blake, Vice President of Value Brands at Anheuser-Busch. “We tested this flavor and knew immediately that our fans would love the crisp, refreshing taste. Our fans have had an incredible reaction to everything we’ve done this year, and with this limited-time run we know they’ll be moving quickly to try it before it’s out of the market.”
The apple of our eye. 🍎 We've picked several races for @KevinHarvick to race this No. 4 #BuschLightApple Mustang. We hope to see it peeling into victory lane at the #AllStarRace, @KansasSpeedway & @MISpeedway. @BuschBeer Light's first-ever innovation. Refreshing to the core. pic.twitter.com/IljCCR0NH1
— Stewart-Haas Racing (@StewartHaasRcng) July 13, 2020
Who knew a beer so cold could be this 🔥? Get your #BuschLightApple before they’re gone. pic.twitter.com/FGEUdX6Pmi
— Busch Beer (@BuschBeer) July 13, 2020
This new product was announced with a keynote address delivered by Busch Guy, the brand’s spokesperson.
Additionally, fans can opt for a one-of-a-kind insurance program promotion on the new product, Busch Light Apple Damage Protection. Busch will award Busch Light Apple Beer Replacement Protection to 1,000 lucky recipients who share a photo of their new Busch Light Apple with $10 dollars to use toward a replacement pack.
Fans can enter the contest by sharing their photos and using the hashtags #BuschDamageProtection and #Contest. To learn more, visit Busch.com/BuschLightApple.
Harvick is set to start tonight’s 140-lap race around the four-turn, 0.533-mile (0.858-kilometer) high-banked oval in Bristol, Tennessee in fifth place out of 20 drivers following a random draw. So far, 16 drivers have qualified for the race, with three more set to do so in the preceding 85-lap All-Star Open and another one set to do so via the NASCAR Fan Vote.
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Tune in to Fox Sports 1 at 7:00 p.m. ET this evening for the live broadcast of the All-Star Open from Bristol Motor Speedway, and stay tuned in for the All-Star Race itself at 8:30 p.m. ET.