Formula 1: 3 possible landing spots for Rich Energy

Use your ← → (arrows) to browse
Esteban Ocon, Formula 1

Esteban Ocon, Alpine, Formula 1 (Photo by GIUSEPPE CACACE/POOL/AFP via Getty Images)

Rich Energy have claimed to be returning to Formula 1 for the 2021 season, with an announcement regarding which team set for this week. Here are three possible landing spots.

Rich Energy announced that they would be returning to Formula 1 for the 2021 season, with CEO William Storey referring to the return as “the greatest comeback since Lazarus”.

The suspicious British energy drinks had been the title sponsor of the Haas Formula 1 team for the 2019 season, but an ultra-bizarre sequence that involved everything from Rich Energy Twitter memes to legal action that summer led to them cutting ties well before the season concluded.

Now skip ahead to 2021, and the company are reportedly set to return.

An official announcement is slated to come during the first week in February — this week — according to Storey.

Storey ended up posting a video confirming a return, but with no other details about the matter.

They did not announce whether this would be a team deal, be it a title sponsorship deal or other, or an individual driver deal.

It may come as a shock to some skeptics, but believe it or not, they do currently have both in other racing series — and they are a real company.

Let’s assume it is a team deal. Where might they end up? Here are three possibilities.

Rich Energy 2021 landing spots: No. 3 – Alpine

Renault have been rebranded as Alpine for the 2021 season, with new Renault Group CEO Luca De Meo having reorganized the company with the aim of placing a sharper focus on the brands of Renault, Dacia, Alpine and New Mobility. The Formula 1 team was tasked with elevating Alpine.

DP World had been the title sponsor of Renault in 2020, but the provisional 2021 entry list listed the team simply as ”Alpine F1 Team”.

French national colors red, white and blue are set to replace the yellow and black of the Renault color scheme, but the official livery hasn’t yet been revealed.

Could the black and gold make their way back in some capacity via Rich Energy? This team is arguably the most competitive team with which they could possibly end up. And is it a coincidence that Rich Energy’s alleged return to Formula 1 was announced on the same day that Cyril Abiteboul left the Renault Group as the team managing director?

Moving on…

Use your ← → (arrows) to browse