Controversial former Haas Formula 1 title sponsor Rich Energy are reportedly set for “some huge announcements” in the United States.
Rich Energy co-founder and CEO William Storey has been talking quite a bit in recent weeks about the British energy drink’s impending return to Formula 1.
He called it “the greatest comeback since Lazarus” amid the brand’s global renaissance he says he has recently led, now that their challenges from the summer of 2019 are supposedly behind them.
Those challenges, of course, plagued the company’s relationship with the Haas Formula 1 team, leading to a bizarre sequence to say the very least.
They signed as the title sponsor of the sport’s lone American team before the 2019 season, and a disastrous — and somewhat entertaining, from a fan’s perspective — turn of events led to that deal ending well before the 2019 season actually concluded.
Now Storey isn’t just talking about a Formula 1 return, which he has stated would be officially confirmed at some point during the first week in February — this week. Earlier this week, he simply stated, “Not long now”.
Now he is talking about plans in the United States.
Whether or not these plans have anything to do with racing are by no means confirmed, but that appears to be implied by everything else that has been going on in the world of Rich Energy as of late.
While much of the focus was on Rich Energy’s relationship with the Haas team, we mustn’t forget that the company did serve as the primary sponsor on Jordan King’s #42 Rahal Letterman Lanigan Racing Honda in the 2019 Indianapolis 500 at Indianapolis Motor Speedway. King finished that race in 24th place, two laps off the lead lap.
Here’s what Storey had to say about “some huge announcements” headed our way in terms of the brand’s involvement in the United States.
Rich Energy have recently formed team partnerships and individual driver partnerships in other racing series as well, so Storey’s claims may not be as silly as some seem to think.
And of course, the very reason why not many remember their 2019 Indy 500 run is because of the lack of controversy involved, which could be another positive sign for the brand’s future if Storey is indeed serious about making it happen.