M&M’s ending 32-year NASCAR run with special tribute
After 32 years of sponsorship, M&M’s is set to leave the NASCAR Cup Series at the end of the 2022 season, and they are leaving fans with one final special paint scheme.
M&M’s announced after the 2021 NASCAR Cup Series season that the 2022 season would be their 32nd and final year of sponsorship at the sport’s top level.
Kyle Busch has been sponsored by the brand since 2008, when he made the move from Hendrick Motorsports to Joe Gibbs Racing and began driving the #18 Toyota.
With M&M’s leaving, Busch is also set to leave the team at the end of the season following a 15-year run. He is set to replace Tyler Reddick behind the wheel of the #8 Chevrolet at Richard Childress Racing next year.
But before those two departures occur, M&M’s is leaving Busch, Joe Gibbs Racing, and NASCAR fans with one final special tribute paint scheme.
On Tuesday, M&M’s unveiled the M&M’S Fan Car, a one-of-a-kind mosaic paint scheme which is made up of hundreds of fan-submitted photos.
It features the classic M&M’s yellow color, but instead of being a block color, the design is made up of small photos that were shared by fans on social media throughout the regular season.
Busch is set to run this scheme on his #18 Toyota in the season finale at Phoenix Raceway on Sunday, November 6.
Before the season began, M&M’s asked fans to submit photos on Twitter, tagging M&M’s and using a special hashtag for a chance to be included on the scheme.
During each month of the regular season, M&M’s celebrated fans who shared images by rewarding a number of them with M&M’s diecast cars and helmets signed by the two-time Cup Series champion.
There are just two races remaining before M&M’s leaves NASCAR for good and Busch leaves Joe Gibbs Racing: the season finale at Phoenix Raceway and this coming Sunday’s Xfinity 500 at Martinsville Speedway.