NASCAR: Daytona race reignites historic partnership after 15 years

NASCAR, Daytona, Truck Series (Photo by Nick Laham/Getty Images)
NASCAR, Daytona, Truck Series (Photo by Nick Laham/Getty Images) /

For the first time since 2008, the NASCAR Truck Series is not sponsored by Camping World, and its replacement is ironically the same company it once replaced.

When the NASCAR Truck Series was first introduced in 1995, Craftsman served as the title sponsor, and it remained that way for 14 seasons.

Following the 2008 season, Camping World took over. Title sponsorship was switched to Gander Outdoors, a subsidiary of Camping World, in 2019, and the series was renamed to the Gander Outdoors Truck Series.

In 2020, it was renamed to the Gander RV & Outdoors Truck Series. It was reverted back to the Camping World Truck Series in 2021 and remained that way for the 12th time in 14 years in 2022.

But after a 14-year run with Camping World, another title sponsorship change has occurred for the NASCAR Truck Series ahead of the 2023 season.

Last summer, NASCAR announced a multi-year sponsorship deal with Stanley Black & Decker. Which brand did Stanley Black & Decker acquire from Sears in 2017? Craftsman.

So Craftsman is back as the title sponsor of the series for which it initially served as the title sponsor nearly three decades ago.

Entering year number 29, the Truck Series is once again officially known as the Craftsman Truck Series, and the first race under the name of the tools, lawn and garden equipment, and work wear brand since the November 2008 season finale at Homestead-Miami Speedway is scheduled to take place this evening just a few hours north at Daytona International Speedway.

Stanley Black & Decker also announced a multi-year partnership with NASCAR to make the company and its brands the “Official Tools Partner of NASCAR” and “Official Tools” of all tracks owned and operated by NASCAR.

There are 23 races on the 2023 Craftsman Truck Series schedule, which runs from tonight through the first weekend in November.

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Tonight’s NextEra Energy 250 is set to be broadcast live on Fox Sports 1 from the four-turn, 2.5-mile (4.023-kilometer) high-banked Daytona Beach, Florida oval beginning at 7:30 p.m. ET. Begin a free trial of FuboTV now and don’t miss it!