NASCAR: Popular sponsor ‘making dreams come true’

CELSIUS, Talladega, NASCAR (Photo by John Parra/Getty Images for CLD)
CELSIUS, Talladega, NASCAR (Photo by John Parra/Getty Images for CLD) /

CELSIUS has had a growing presence in NASCAR over the last few years, but it’s not just Cup Series stars whom the brand is supporting.

Having been involved in NASCAR as a sponsor for the in the sport last several years, CELSIUS hasn’t slowed down and continues to expand their involvement.

The energy drink, which features healthy-energy formulas clinically proven to offer significant health benefits to dedicated consumers and racers, sponsors quite a few teams and drivers in the Cup Series.

CELSIUS-sponsored drivers include Kaulig Racing teammates Justin Haley and A.J. Allmendinger and Spire Motorsports’ Corey LaJoie.

But the brand’s sponsorship role in NASCAR is not just limited to Cup Series stars.

ARCA Menards Series driver Logan Misuraca is set to make her second career start in Saturday’s General Tire 200 (Saturday at 12:30 p.m. ET on Fox Sports 1) at the four-turn, 2.66-mile (4.281-kilometer) high-banked Lincoln, Alabama oval.

She is also sponsored by CELSIUS.

“I first connected with CELSIUS back in December through mutual partners and it instantly struck as a great fit for myself and the company to explore a partnership,” Misuraca told Beyond the Flag. “I had been drinking CELSIUS prior and already was in love with the brand, and moving forward together only made sense!

“I actually drink CELSIUS on all occasions. Whether I am just running errands, going to the gym, sitting at home working on my computer, and track days at NASCAR Racing Experience, I always find myself with a can in hand. When it comes to race day, I feel incomplete without having my dose of energy and extra hype going into a long race!”

The 23-year-old Sanford, Florida native made her ARCA Menards Series debut at Daytona International Speedway back in February and finished in 18th place. She drove the No. 63 Sprake Racing Enterprises Chevrolet, which she is also set to drive in Saturday’s race.

“Anything can happen!” she said of the lessons she learned in her debut. “We went into Daytona extremely confident because we had a top five car and the best team to get it done, but an early race incident cost us losing second gear and having minor setbacks throughout the race.

“I have many laps at Daytona and Talladega through my work that I feel comfortable in my skills to navigate and make it to the end. We are most ready to drive smart yet aggressive to hopefully land our No. 63 CELSIUS Chevrolet in Victory Lane!”

This race is the final race in which she is currently lined up to compete this year, but she is hoping to add to her schedule and compete full-time next year.

“I would race everyday if budget allowed!” Misuraca said. “I am most certainly aiming for a full-time season for 2024 to get out there to all the tracks to learn new things and improve my craft. Growth is my primary goal in the motorsports industry, and we are putting in all the work we can to make that a reality for next year and the years to come.”

She spoke about her journey to getting to where she is today.

“I initially got into racing by my father and grandfather, who also race, and growing up at the race track my entire life,” she explained. “Watching the passion they shared for motorsports and having the love for the sport myself, I always knew I wanted to pursue racing.”

Ultimately, CELSIUS allowed Misuraca to realize her dream.

“In the beginning, it was tough trying to find the money to go racing on the weekends, which led me at a young age to learn the business and marketing side of motorsports, which ultimately led to our great relationship with CELSIUS making dreams come true, doing what I love — and, of course, drinking amazing energy drinks!” she exclaimed.

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“Racing is 100% a family sport and having a family that has always been very passionate about the sport makes it that much more special.”