Carson Hocevar has been riling up his NASCAR rivals for much of the 2026 Cup Series season by doing just about everything other than actually winning races, but as much as his approach has been criticized by pretty much everybody other than himself, his team, and his fans, it clearly seems to be working on some level.
Sunday's Cook Out Southern 500 at Darlington Raceway saw RFK Racing's Brad Keselowski become about the 28th different victim of the "Hurricane" and his reckless driving style this year, when Hocevar, who is one of the 16 playoff drivers and therefore probably doesn't need to be making more enemies (especially among non-playoff drivers) than he already has, needlessly spun Keselowski.
Using the very graphic that Hocevar's Spire Motorsports team posted earlier in the week to take a shot at those who criticize the driver of the No. 77 Chevrolet, RFK Racing responded to the incident.
Caution involving a self-proclaimed ipad kid and BK ⚠️ pic.twitter.com/7UqTLg6hJ2
— RFK Racing (@RFKracing) September 6, 2026
As NASCAR fans already knew, nothing will happen, as usual
After the race, Keselowski promised that Hocevar's day is "coming and it's coming hard".
“His day’s coming and it’s coming hard. Watch out, Carson.”
— Above The Yellow Line Media (@ATYLmedia) September 7, 2026
Brad Keselowski is not happy with Carson Hocevar after their incident at Darlington. #NASCAR pic.twitter.com/6MHlaQ8DAl
Sure it is.
Following his playoff debut, Hocevar responded by saying he'll tighten his belts, nothing that Keselowski "just spun" without offering any explanation for the contact.
Carson Hocevar responds: pic.twitter.com/zzc8OHo7XT
— Above The Yellow Line Media (@ATYLmedia) September 7, 2026
Hocevar, whom we're all reminded on a constant basis is leading NASCAR in merchandise sales, embraced his well-known non-apologetic attitude by adding 6% (Keselowski's car number) off at his online store, a genius marketing strategy considering his cult-like following.
for next 6 hours*
— Carson Hocevar (@CarsonHocevar) September 7, 2026
As for Keselowski, he has now run into the issue that just about everybody who has ever criticized Hocevar has inevitably run into: putting his money where his mouth is.
We're still waiting. Somebody? Anybody? Bueller?
But who actually does anything about it? Nobody.
To be fair, the fact that NASCAR has historically penalized retaliation so hard (while ignoring any and all initial incidents that may have led to said retaliation) could explain why nobody has done anything about it. RFK Racing's own Ryan Preece nearly missed the playoffs due to a penalty for retaliation.
And let's face it; pretty much every single issue Hocevar has with everybody, he has started, not the other guy. So if anybody does ever do anything back to him, it will be under a microscope and viewed as retaliation, even if it isn't.
Keselowski doesn't necessarily have a history with Hocevar, so we've never specifically seen him fail to put his money where his mouth is like we have from so many others. But it's become such a recurring theme that you pretty much know nothing is going to happen, and Keselowski will decide his time is better spent focusing on himself and his race team.
Maybe it's because NASCAR has embraced Hocevar's attitude. Maybe it's because they love instigators, not those who retaliate. Maybe it's because he's 6-foot-4 and everybody is afraid of him. Maybe it's because they're afraid of him eventually retaliating himself.
Maybe it's because his rivals know he's nowhere near as "Dale Earnhardt" as he (and the media) believe he is, and therefore it's not worth getting into it with a driver who, despite all the hype, nonsense comparisons to "The Intimidator", and half-baked narratives about him "saving the sport", rarely finishes races inside the top 10.
Regardless, it's the same story every time: somebody is supposedly coming for him, yet they never end up getting there. Meanwhile, the same story repeats itself over and over again, whenever another unsuspecting driver with whom Hocevar is battling for 24th ends up in the wall, leading to Hocevar getting more attention for a result outside the top 10 than the winner gets for winning.
It goes without saying that if somebody did actually do something about it, Hocevar would drop the act relatively quickly. That's something we've also seen time and time again throughout NASCAR history. The problem is that he, like every NASCAR fan, knows all too well that nobody will.
