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NASCAR and Twitter announce new in-car feeds for 2018 races

By Alex Herbst

LONDON, ENGLAND - NOVEMBER 07: In this photo illustration, The Twitter logo is displayed on a mobile device as the company announced it's initial public offering and debut on the New York Stock Exchange on November 7, 2013 in London, England. Twitter went public on the NYSE opening at USD 26 per share, valuing the company's worth at an estimated USD 18 billion. (Photo by Bethany Clarke/Getty Images)
LONDON, ENGLAND - NOVEMBER 07: In this photo illustration, The Twitter logo is displayed on a mobile device as the company announced it's initial public offering and debut on the New York Stock Exchange on November 7, 2013 in London, England. Twitter went public on the NYSE opening at USD 26 per share, valuing the company's worth at an estimated USD 18 billion. (Photo by Bethany Clarke/Getty Images) /
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NASCAR and Twitter will revive a relationship that began late last year, providing live in-car camera feeds through the social media platform later in 2018.

Accessibility and diversity are key in the modern age of sports marketing and promotion. Having multiple angles or multiple feeds to cover an event can make a huge difference for fans in the age of second and third screen use. NASCAR continues to expand their efforts in the second screen realm, partnering with social media network Twitter for the second consecutive year.

NASCAR and Twitter will work together in 2018 to stream one live in-car camera feed on the @NASCAR handle in fifteen races in the second half of the Monster Energy NASCAR Cup Series season. This includes all ten playoff races, plus five select summer races. All races that feature the in-car camera feed on Twitter will feature traditional television coverage from NASCAR on NBC.

In addition to the ten playoff races at the end of the season, in-car streams will be featured in the Coke Zero 400 at Daytona, the second road course race of the season at Watkins Glen, the Bristol Motor Speedway night race, the NASCAR throwback weekend at Darlington, and the final regular-season race at Indianapolis Motor Speedway. Alongside the stream will be a rolling timeline of curated tweets about the race for fans.

Laura Froelich, global head of sports partnerships for Twitter, is excited to continue seeing racing on the social media platform, according to NASCAR.com:

"We are thrilled that NASCAR will make its in-car cameras available on Twitter in 2018. NASCAR fans will once again be able to access these unique in-car cameras at the same speed as the real-time conversation – all in one place on Twitter."

NASCAR’s Jill Gregory had this to say about the news of a continued relationship with Twitter, according to NASCAR.com:

"We’ve created an experience that brings Twitter users inside the cars at speeds of more than 200 miles per hour. The live stream is yet another window into our sport that captures all the drama and intensity of NASCAR racing – now available to fans for even more races in 2018."

More from NASCAR

NASCAR has gained some positive momentum with expanded relationships this week with Twitter and Busch Beer, who agreed to become the Official Beer of NASCAR and the official Pole Award sponsor. This comes in stark contrast, however, to the big announcement that Lowe’s Home Improvement will leave the sport at the end of 2018, leaving Jimmie Johnson and Hendrick Motorsports in need of a new primary sponsor next year. Lowe’s had been one of the longest serving sponsors remaining in stock car racing, and was one of only two full season partners for any Cup Series team.

Next: Top 10 most unbreakable records across Formula One, NASCAR and IndyCar

Will you be watching the in-car camera streams available on Twitter later this season? Which drivers would you like to see featured online?

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