Formula 1: Bernie Ecclestone involved in Rich Energy renaissance?
By Asher Fair
Rich Energy continue to say that they’ll be back in Formula 1 this year, and this time, they noted that Bernie Ecclestone is a part of the deal.
Former Haas Formula 1 team title sponsor Rich Energy continue to announce on their social media channels that they will be returning to Formula 1 in the 2021 season, but the official confirmation has yet to come.
After company co-founder and CEO William Storey posted a video announcing their return back in January, the official news of what he dubbed “the greatest comeback since Lazarus” was slated to come during the first week in February.
Then last week, the first week of February, they announced that the “major news” would be coming “next week”, which is now this week.
At this point, it’s anybody’s guess as to whether or not the black and gold of Rich Energy will indeed be returning to Formula 1.
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This is especially the case when you consider the disastrous sequence of events that led to an early end of their partnership with Haas in the summer of 2019.
Nevertheless, they insist they’ll be back, and their involvement in other forms of motorsport, involvement which has led to a lot less publicity than their Haas partnership did, implies that it isn’t as impossible as many seem to think it is.
Most recently, they hinted that Bernie Ecclestone is playing a key role in their supposed return.
A huge thank you to the king of #F1 for being such a great supporter of our founder #WilliamStorey & for backing us. Our return to #FormulaOne due in no small part to the business genius of #BernieEcclestone. #RichEnergy #British #EnergyDrink #Entrepreneur #Motorsport pic.twitter.com/QArL5Vq7oH
— Rich Energy HQ (@rich_energy) February 7, 2021
Ecclestone himself, like Rich Energy, has recently left Formula 1, doing so in 2017 after Liberty Media completed their acquisition of the sport.
The British business magnate is the former chief executive of the Formula One Group, which manages Formula 1 and controls the commercial rights to the sport.
Again, whether or not anything comes to fruition remains anyone’s guess. But a few key dates to note (aside from this week, when the major news is supposedly going to be arriving) are Friday, March 12 and Sunday, March 28.
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Following a coronavirus pandemic restriction-related schedule change, preseason testing is scheduled to get underway at Bahrain International Circuit on the former date, while the 2021 season is scheduled to underway at the same venue on the latter.