NASCAR: Kyle Busch talks M&M’s, Disney Springs
By Asher Fair
Two-time NASCAR Cup Series champion Kyle Busch spoke to us about a new M&M’s store at Disney Springs, which is roughly an hour away from Daytona International Speedway.
For more than a decade, two-time NASCAR Cup Series champion Kyle Busch has piloted the #18 M&M’s-sponsored Toyota for Joe Gibbs Racing.
That partnership is set to continue in the 2021 season as Busch looks to bounce back from a rough 2020 season that saw him win just one race and fall out of the playoffs in the round of 12.
But both Busch and M&M’s know that 2020 was rough for pretty much everybody, and that’s why M&M’s have been using their platform to bring people together in 2021.
This initiative includes the opening of a new store at Disney Springs, a Walt Disney World Resort tourist attraction in Lake Buena Vista, Florida which is situated only about an hour away from Daytona International Speedway, the host track of the annual Daytona 500.
Take a look at a picture from inside the store.
.@mmschocolate has been using its platform to connect people this year, which includes opening a new store at @DisneySprings only an hour from @DAYTONA. pic.twitter.com/kMPQdBB1Hs
— Beyond the Flag (@Beyond_The_Flag) February 10, 2021
We had the chance to speak to Busch about his partnership with M&M’s, and specifically the opening of this new store.
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“Yeah, after a tough year, M&M’s believes fun and humor can actually have the power to bring us closer together, so M&M’s will be using its distinct wit and humor to bring us all a little closer together during the 2021 NASCAR season,” he said.
“The latest M&M’s store at Disney Springs in Orlando is only an hour away from Daytona. The store is incredible, it’s 10,000 square feet and features the iconic Wall of Chocolate, larger than life character moments, and the ability for guests to create their very own custom M&M’S candies – your pet or your best friend can be on an M&M’s lentil! Fans can visit mms.com for a virtual walkthrough of the store and to purchase M&M’s items.”
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The 2021 Cup Series season is scheduled to get underway this Sunday, February 14 at Daytona International Speedway as Busch attempts to secure his first Daytona 500 win in the 63rd annual running of the race. Fox is set to broadcast the race live beginning at 2:30 p.m. ET.