Formula 1: Rich Energy tease ‘major news next week’

Rich Energy have teased major news regarding a potential return to Formula 1 as a sponsor, now saying that it will be delivered next week.

Rich Energy have not been in Formula 1 since September of 2019, when their ill-fated title sponsorship deal with the Haas team officially came to an end after what was a disastrous — and from a fan’s perspective, quite comical — sequence of events that summer.

But company co-founder and CEO William Storey has been adamant that the brand’s black and gold will be returning to Formula 1 for the upcoming season, calling it “the greatest comeback since Lazarus” and tweeting about the matter with captions such as “Not long now”.

Now the company have announced that they will have “major news next week” in regard to that return.

Of course, if this sounds familiar — as in, something that was basically said last week — that’s because it is, and it was.

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We simply can’t not mention the fact that Storey also said that the brand would be announcing their Formula 1 return during the first week of February, which is now in the past.

So whether or not anything actually gets announced next week — aside from another potential “major news next week” post (which would surely set Twitter ablaze yet again)– remains to be seen. However, look for next week to be quite an entertaining week as fans await the announcement — and especially after the announcement is made, if it indeed comes.

Storey posted this message on Thursday — again, without explanation — about the day being a “fantastic day” for the company, with yet another reference to Formula 1.

Several fans speculated that something had been signed, while others responded with the usual jokes and criticism about the matter.

Storey also said earlier this week that the company will have some major announcements to make about their involvement in the United States, presumably in motorsports as well.

While their failed Haas partnership garners much of the publicity, it can’t be ignored that they did sponsor one of the 33 cars in the Indy 500 field back in 2019 — and it didn’t end in disaster, either.

The Bahrain Grand Prix is scheduled to kick off the 2021 Formula 1 season on Sunday, March 28 at Bahrain International Circuit, with preseason testing scheduled to take place at the track from Friday, March 12 to Sunday, March 14. Will the brand officially be back in the sport by then?