Formula 1: Date, time set for huge Rich Energy announcement
By Asher Fair
Rich Energy supposedly plan to announce their long-awaited return to Formula 1 this Sunday, February 14. Will it actually happen?
For the last several weeks, former Haas Formula 1 team title sponsor Rich Energy have stated that they will be returning to Formula 1 ahead of the 2021 season and that an official announcement was on its way.
Rich Energy’s first stint in Formula 1, of course, ended in disaster. They signed with Haas ahead of the 2019 season but didn’t make it to the end of the year thanks to an absolutely bizarre sequence of events that took place over the summer.
Company co-founder and CEO William Storey, who also serves as the CEO of Wolf Data Systems and the managing director of Wolf Jerky, addressed fans in a video last month, confirming that the black and gold of Rich Energy would be back in the sport this season.
He also noted that it would be “the greatest comeback since Lazarus” and that many would be surprised to find out the details of the brand’s return.
At first, Storey stated that an official announcement would be made during the first week of February.
That ultimately didn’t happen, but during that week, Rich Energy announced that the big news would be on the way next week — which is now this week.
After also sharing that Bernie Ecclestone, the former chief executive of the Formula One Group, which manages Formula 1 and controls the commercial rights to the sport, is in on the deal, they have announced a date and time for the official announcement.
They will supposedly be confirming their return to Formula 1 on Sunday, February 14 at 2:00 p.m., presumably GMT (9:00 a.m. ET).
Raising the bar in the energy drink market. We do things a little differently at #RichEnergy
— Rich Energy HQ (@rich_energy) February 12, 2021
Our #FormulaOne announcement will be made at 2pm on Sunday 14th Feb.
We are excited to share the news with #motorsport fans.#PoweringPremium #GetRich #ValentinesDay #F1 #Comeback pic.twitter.com/9kgJZ2tLPZ
More from Formula One
- Formula 1: Top Red Bull threat identified for 2024
- Formula 1: Why the Max Verstappen retirement obsession?
- Formula 1: Williams ‘mistake’ hints Logan Sargeant’s future
- Formula 1 awaiting key confirmation for 2024 season
- Formula 1: The ‘championship’ Max Verstappen only leads by 3 points
Whether or not anything actually happens at this time — or if we get another “next week” announcement — remains to be seen, and it will certainly be interesting to watch given the brand’s unique history in Formula 1. It will be even more interesting to see fans’ reactions if they do indeed return to the sport in 2021.
It is worth noting that Rich Energy are involved in other forms of motorsport and have recently announced plans to expand their involvement elsewhere as well, so a return to Formula 1 might not be as far-fetched as many believe.
I guess we could find out on Sunday.
dark. Next. Top 10 Formula 1 drivers of all-time
The 2021 season is scheduled to get underway on Sunday, March 28 with the Bahrain Grand Prix at Bahrain International Circuit, which is also scheduled to host preseason testing from Friday, March 12 to Sunday, March 14 following a coronavirus pandemic restriction-related schedule change.